Acronyms such as PPC are thrown around the marketing landscape frequently. This blog will help you to understand what PPC is and how it can help your business grow. Across the UK, entrepreneurship is on the rise and businesses are mushrooming at a rapid pace. It has become easier for people to start a business but it is very difficult to grab the attention of potential customers. With so much competition, making a sale has become akin to rolling the dice and landing the lucky number.
However, that doesn’t mean you can’t make a sale. You just need to use the right marketing strategy. There are a number of online marketing strategies that businesses use to stay on top of their game.
What is PPC?
PPC is an acronym for pay-per-click advertising. If you use online search engines like Google, Yahoo and Bing, you’ve probably seen these ads. They’re placed on top of the search engine results pages and are often found on affiliated websites as well. Every time a person clicks on such ads, a predetermined amount is debited from the advertiser’s account.
PPC is one of the most popular marketing strategies available today because it delivers quick results. While SEO takes a long time to implement and will yield results only after several weeks or months, PPC starts to bring in traffic almost as soon as it’s implemented.
Why Use PPC?
PPC is a very effective strategy; especially if you’re a new company that doesn’t have an established reputation. At this stage, you need to ensure your brand is visible to as many potential customers as possible. PPC ads are visible to search engine users, to people who browse different affiliated websites and to those who have already visited your website. Marketers will create an ad copy that targets specific keywords. Whenever those keywords are searched, your ad will appear on the search engine results page.
Tools like AdWords allow marketers to set a number of marketing parameters. They can precisely target their audience, based on demographics such as age, location, gender, etc. This ensures people that are most likely to click on the link and make a purchase are viewing your advert.
So, if you want your brand to gain more visibility and see an increase in website traffic quickly, you should incorporate PPC into your marketing campaign. You just need to hire the right marketer to ensure your investment is being utilised properly.
For more information on Why Use PPC, don’t hesitate to contact Webizzy on 0116 243 6440 or via this contact us form.