Why is Web Design Vital for a Small Business?

Why is Web Design Vital for a Small Business?

The Internet is everywhere in our lives; it has altered the way the world functions, in ways no one would have imagined to be possible. Just as large global corporations battle the fibre-optic superhighway for online supremacy, the smallest of local businesses are jostling for space on the world wide web and have a business website, Google + pages, a presence on social media networks and so on.

Not every business is able to make its mark in the online space and only a few successfully make significant noise. Why is this so? Unfortunately, the answer to the question is not that simple. There are a number of factors that go into the creation of a notable online presence. While we can’t cover all of them in this blog, we are going to look at why having a website is important and why having superb Web Design, even more so.

• A well-designed website has a theme- Regardless of whether you like it or not, we buy on appearance. It’s why High Street stores focus so much on their window dressing. Only when they are able to catch the attention of potential customers, will there be a rise in the number of sales. Consider your website to be the window dressing for your business; make it aesthetically appealing, ensure it reflects your brand image and that its clutter free.

• Seamless functioning- Website design isn’t only about how your site looks; it’s also a lot about how it functions. This is where good layout, ease of navigation and clear structure come in. Having the right coding will help ensure your site has no lags and that it loads fast. This can go a long way in holding the attention of visitors and increasing your ranking on search engines.

• Focus on content – Not many people realise this, but just having a stunning website isn’t enough. Along with that and the right structure, it should also have relevant and engaging content. This content can be in the form of text, infographics, videos and images. Having good quality content, which has been appropriately optimised, will keep your visitors engaged and moving around on your site for longer.

These are by no means the only components or benefits of Web Design; but they are the fundamental basics. The bottom line is that when you are building a website, ensure that it will have a positive influence on your visitors, encouraging them to visit again. This will up your rate of conversions, and will keep you ahead of the competition.

If you are looking for impactful Web Design solutions, contact Webizzy on 0116 243 6440. You can also connect with us via this contact us form.